Facebook Endorses Out-of-Home
A large number of studies from outside sources have reiterated the fact that out-of-home (OOH) advertising pairs well with online advertising strategies (see Nielsen study). Now, with nearly 20% of global online ad spending coming through it's channels, Facebook has recently released an internally commissioned study to show the effectiveness of combining Facebook campaigns with OOH.
With both Facebook and OOH channels included in the media mix, all intended audiences—including new and existing customers—were reached, driving 6% of incremental sales, far beyond the benchmark.
Gen Zers and Millennials in Europe are significantly more likely to say Facebook and OOH help them make food and beverage purchasing decisions compared with the general population, and they are also more likely to be influenced by these channels compared with print and television.
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Full Article: Maximize Reach with Out-of-Home and Facebook Campaigns